The inorganic growth move is aimed at building a proptech ecosystem. K2V2 provides
Software as a Service (SaaS) products, services and Enterprise Software catering to the
real estate industry and holds a wide portfolio of proptech, real estate brokerage and
digital marketing products and services.
Realty developer Aurum Group-controlled information technology
consultancy and software company Majesco has approved the acquisition of
51% stake in Pune-based software technology firm, K2V2 for Rs 40 crore.
The inorganic growth move is aimed at building a proptech ecosystem. K2V2
provides Software as a Service (SaaS) products, services and Enterprise
Software catering to the real estate industry and holds a wide portfolio of
proptech, real estate brokerage and digital marketing products and services.
“With this acquisition, we have jump started our journey of creating India’s
first real estate technology ecosystem. K2V2 holds substantial market share in
real estate CRM, sales automation and marketing. Our investment will fuel
growth of K2V2 under their vastly experienced founders, Vikram, Vinayak and
Ketan,” said Ashish Deora, Founder and CEO of Aurum Ventures.
In March, Aurum Ventures had entered into a definitive share purchase
agreement to acquire the entire promoter shareholding of 14.78% Majesco
through one of its subsidiaries Aurum Platz IT Private and also made an open
Following the closure of the open offer, control and management of Majesco is
now with Aurum Group
“We have a solid foundation for growth in our end-to-end solution for the real
estate industry. With a strong 200-member team with more than 10 years'
experience in technology along with the growth capital now being infused by
Majesco, we are looking to scale up our CRM and digital selling capabilities.
This association will also help us take our flagship products, sell.do and Kylas
(a SaaS based sales CRM for SMBs) to India and the globe,” said Vikram Kotnis,
Majesco’s investment is in line with its strategy to bring digital
transformation in the real estate sector by creating a proptech ecosystem
covering customer digital journey, property and asset management,
development, investment and financing of assets.
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